Merchandising/Campaigns

Trademark/Copyright
Hancock has considerable experience with the trademark/copyright process through numerous clients including an international building products manufacturer. We have working relationships with several copyright/patent/intellectual property attorneys and law firms and through them can provide exhaustive services.

Print Design
The Hancock design team includes Lance Kitchen, the agency’s award winning art director, and Lisa Hagood, a 10-year graphic design veteran who works for the agency internationally. The Hancock team has produced some the most effective and awarded print campaigns in Texas. The team is supported by graphic designers, copywriters and a host of independent photographers throughout the state and nation. Hancock regularly produces print and collateral for clients in all major cities in Texas as well as Chicago, Denver and other national markets.

Merchandising/Signage
The Hancock team regularly works with retail and non-retail clients in the development of on-site and off-site signage strategies and design. Experience includes work for clients in ultra-growth markets as diverse as Frisco, Texas, the Rio Grande Valley and the market district of downtown Chicago. In addition to retail POP signage, the Hancock team regularly furnishes signage for the banking industry, including bank drive thru signs and related point of purchase signage for drive thru and lobby banking facilities. These changeable displays or banners are mounted on permanently secured banner stands and frames. Hancock works with several manufacturers to supply heavy-duty, upright banner stands and other outdoor bank POP display signs. Easy to read bank signs and banners can be changed as often as needed. In fact, Hancock provides these permanently installed banner stands and frames as well as the vinyl graphics and design for banks throughout Texas and the nation. By design, these POP posters are at eye level and easy to read while customers wait in line in the lobby or drive-through for their banking needs.

Branding
Branding is the marketing function that often suffers at the expense of product/price promotion. Hancock has a reputation for doggedly pursuing the branding element in every communication that is developed for each client. Research is typically first employed to help provide the blueprint for the branding campaign. The personality of the client is then crystallized and the campaign is developed utilizing specific media that best lend themselves to the branding function. Corporate colors, logo and graphic standards, internal and external signage, voice, sounds and music are only a few of the elements that are strong contributors in a Hancock branding campaign. The firm regularly “delivers the brand” for clients that are growing into markets as different as Austin, Denton County, Ft. Worth, San Antonio or large international cities in Mexico. Hancock is called upon repeatedly to develop branding strategies in these markets for new and existing facilities.

The firm is experienced in developing new products and product names for multi-ethnic markets as well. The bottom line here is that Hancock provides the necessary research and takes a very proactive role in presenting ideas rather than looking to the client for suggested direction. This is a characteristic that clients most often find gratifying.

Direct Mail
Hancock has long been innovative in creating direct mail strategies for professional practices to introduce new products and services. While this is a medium that requires a breadth of experience and know-how, it is also a medium that can be very efficient when the target is carefully defined and mined. Not only has the firm generated outstanding bottom line results in the direct mail arena, it has won national acclaim from the direct marketing and print industries for work performed for a variety of clients in diverse markets.

Media

Releases
Hancock has on staff public relations professionals who have produced thousands of media releases for almost every occurrence imaginable. From releases for the purpose of media damage control to the more typical such as personnel and event management, media relations are handled by a team experienced in print, electronic and IT customs and requirements. Hancock also produces regular newsletter and trade publication media for a variety of clients.

Script Design
Hancock has been cited numerous times in the advertising industry for excellence in copy writing skills. In February 2004, the firm was presented with a special judges’ award from the East Texas Chapter of the American Advertising Federation for outstanding script writing for a print campaign produced for a bank in Central Texas. These copy writing skills extend across all media and typically include radio/television, call center scripts, print and collateral, IT, telephone and employee interface scripts.

Outdoor
Creative and simple is the key here. Hancock produces and maintains billboards, bulletins and posters for clients in most major markets of Texas. The vinyl technology that is available today combined with the highly mobile markets throughout the state make outdoor a very efficient medium. Examples of the firm’s work are available in the print portfolio.

Slogan/Theme
Development of the branding statement or slogan is critical in our opinion to the success of the branding campaign and, therefore, the perceived identity of the client. Research, identifying the client’s personality and delivering a truly consistent message is vital to the success of any campaign. An often overlooked marketing axiom requires that a business deliver what it promises. It is so important, therefore, that what we describe or “promise” be realized by the customer or patient when they have contact with us. If research tells us warm is who you are, then warm is what we communicate. If warm isn’t your strength, then focus attention on other advantages.

Campaigns
The success or failure of any campaign hinges upon, among other things, the clarity with which it is understood and supported internally. Seldom can enough media be purchased to overcome a lack of support from the client’s employees. It is for this reason that Hancock takes approved strategy and creative to the staff first to make them feel an integral part of the effort. Typically, internal materials are developed and the staff is brought on board before the campaign is launched.

The Hancock creative team is made up of seven diverse members. The team takes the findings of research and the goals of the client to the creative table and develops cohesive, comprehensive campaigns that are on target, on budget and on time and communicate the personality and message.

Gifts/Sweepstakes
These are handled when appropriate by our staff. We have a number of proven resources in this area.


Customer Focus

Research
Research provides the blueprint from which we work. Through our research resource, Hancock has conducted almost every method of research. That includes hundreds of mail and telephone surveys, large market intercepts at major malls and grocery outlets in San Antonio, Austin, Dallas and Houston as well as countless focus group sessions – all providing the base line information and strategic guidance that has made for extraordinary success for our clients. Typical projects include very thorough questionnaire development, high confidence findings and complete recommendations and analysis. Hancock also maintains a significant library of industry and past market research.

Events
The Hancock team is experienced in scheduling, planning and producing client events in numerous markets. The firm has been responsible for events as diverse as a hospitality suite/formal dinner on the San Antonio River to facility public openings and gatherings in El Paso, San Antonio, Houston, Austin and Dallas. For our staff, scheduling, timelines, budget and deadlines are second nature.