A Case Study for
W.T.N.B
West Texas National Bank
West Texas National Bank is headquartered in Texas’ Permian Basin region and serves customers throughout West Texas and eastern New Mexico.
The Challenge.
WTNB needed increased land loan business and market presence
WTNB
A message begins to form
As an energy bank in the middle of an oil and gas rich region, WTNB was a major player in the petroleum business. Targeting ranch brokers and people looking to buy and finance ranch land in West Texas and eastern New Mexico was a different story.
The solution.
Targeting Key Ranch Brokers and Land Buyers With a
Multi-media Campaign
A multimedia campaign using print, outdoor, digital and direct media was developed by the Hancock team to communicate to two distinct targets: key brokers of ranch land in the region and those people who matched the profile of people looking to buy large tracts of land in the dual state area for recreational and agricultural purposes.
Messaging
Results
New Lenders Hired
Counties Targeted
New Profit Center
Schedule a Meeting
936.564.9559
Contact
Chris@hancockadvertising.com